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Uber Is Trying to AI-Hack Your Grocery List


Scale & Strategy

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This is Scale & Strategy, the newsletter that catches you up on business faster than free drinks flow at a fintech conference.

Here’s what we’ve got for you today:

  • xAI’s Restructure, Product Roadmap, and Moon Ambitions
  • Uber Is Trying to AI-Hack Your Grocery List

xAI’s Restructure, Product Roadmap, and Moon Ambitions

xAI held its first all-hands since merging with SpaceX, where Elon Musk outlined a major internal reorg, product updates, and plans that extend all the way to the Moon. The goal is simple: move faster than everyone else and push xAI to the front of the AI race.

Musk addressed recent team departures and introduced a new structure designed to operate more effectively at scale. xAI is now organized into four core groups:

  • Grok (chat and voice)
  • A coding-focused team
  • The Imagine team
  • Macrohard, focused on building agents that emulate full companies

He also shared infrastructure plans tied to SpaceX, including building AI satellite factories on the Moon using lunar materials and solar power.

SpaceX would also develop an electromagnetic mass driver to launch AI satellites and components into deep space, potentially powering massive off-world data centers.

Musk’s timelines are famously flexible. But the strategy is clear. He’s positioning xAI as the company willing to scale AI beyond Earth’s physical constraints rather than competing for the same terrestrial resources as everyone else.

Whether it happens on schedule is another story. But as a narrative, it’s hard to ignore.


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  • Visibility: How often your brand appears in AI responses vs competitors
  • Sentiment: How positively LLMs describe you
  • Position: Where you rank when mentioned (first mention vs buried)

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Uber Is Trying to AI-Hack Your Grocery List

AI already writes code and essays. Now it’s filling your grocery cart.

Uber just launched Cart Assistant inside Uber Eats, an AI feature that helps you build your grocery order. You pick a store, type what you need, and it adds the items for you.

You can also upload a photo or screenshot of a recipe or handwritten list. The assistant scans it and selects the items automatically. Uber says it factors in availability, price, and promotions, so it’s not just grabbing the most expensive olive oil for fun.

It also uses your past orders to prioritize brands and items you usually buy. And like any normal cart, you can swap or edit items before checkout. The beta is live now via the purple cart icon in the app.

Uber framed this as an “early step” in bringing more agent-style AI into Uber Eats to solve practical problems. To be fair, they’ve been using AI for years behind the scenes, from dynamic pricing to routing to personalization.

They’re not alone. OpenAI and Instacart recently expanded their partnership to let users build grocery carts directly inside ChatGPT, complete with checkout integration.

This is the next phase of AI: not flashy demos, just shaving friction off everyday life. Ordering food on your phone used to feel revolutionary. Now we’re optimizing the act of typing “milk.”

At some point you have to ask where the line is. When does optimization stop being meaningful and start being indulgent?

Still, if it saves me five minutes and prevents me from forgetting coffee again, I’m probably using it.


Measure and improve AI visibility, like any other channel.

Peec AI tracks how ChatGPT, Perplexity, Claude, and Google AI Overviews talk about your brand with three core metrics:

  • Visibility: How often your brand appears in AI responses vs competitors
  • Sentiment: How positively LLMs describe you
  • Position: Where you rank when mentioned (first mention vs buried)

Plus source intelligence showing which websites AI platforms trust and cite most.

Stop flying blind in AI search. Start measuring it.

Get a free trial →


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