Scale And Strategy
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This is Scale And Strategy, the newsletter designed to make you the smartest person at the water cooler.
Here’s what we got for you today:
- A single Meta ad is hogging your entire budget? Here’s how to deal with it.
- Trump moves to wipe out state-level AI rules
A single Meta ad is hogging your entire budget? Here’s how to deal with it.
Meta sometimes decides one ad is the chosen one and starves the rest. Annoying, but not unusual. Jon Loomer broke down your actual options when one ad dominates delivery.
1) Do nothing.
If the overall campaign is performing well, leave it alone. Meta usually pushes one ad because it thinks it can win, or because the others are basically clones. Forcing distribution can tank your ROI.
2) Publish a new ad inside the same ad set.
If performance is weak, create a new ad with genuinely different variables: new creative, new format, new angle. You need clear diversification. Just know Meta still might ignore it.
3) Don’t isolate the ignored ad in its own campaign.
Moving it into a new campaign to force impressions sounds clever but backfires. You end up with auction overlap and your ads compete against each other. And it still won’t guarantee delivery once you move it back.
4) Use Meta’s Creative Testing Tool.
If you actually want to see whether the ignored ad can perform, this is the path. Duplicate it, build a true variation, and give each a budget split. Meta is forced to run both so you can judge them based on real performance, not vibes.
The cure for this problem is prevention: run creative tests before launching a new ad set. That way every piece gets initial spend, and you know what’s strong before the algorithm starts playing favorites.
While data factories churn out quantity, leading AI labs need partners who co-own research goals and engineer the complex human-AI loops that push models from promising to state-of-the-art. Turing specializes in closing capability gaps through custom research acceleration.
Turing’s research-focused approach includes:
- Co-owned experimental outcomes, not just data delivery, and vendor neutrality
- Quality-by-design workflows with transparent data lineage and auditable results
- Custom RL environments and SFT/RLHF/DPO pipelines designed for your benchmarks
Partner with the research accelerator that understands what frontier AI labs actually need.
Trump moves to wipe out state-level AI rules
Federal AI regulation is about to bulldoze state efforts.
President Donald Trump said Monday he plans to sign a “one rule” executive order that would preempt state AI regulations entirely, confirming earlier leaks. In a Truth Social post, he warned that AI will be “destroyed in its infancy” if developers are forced to navigate 50 separate state rulebooks.
“We are beating ALL COUNTRIES right now, but that won’t last long if we have 50 States, many of them bad actors, involved in RULES and the APPROVAL PROCESS,” he wrote.
The leaked draft order, which began circulating in late November, would empower the Department of Commerce to cut funding to any state attempting to regulate AI. It would also direct Attorney General Pam Bondi to create an “AI Litigation Task Force” dedicated to striking down state-level laws.
White House AI and crypto lead David Sacks pushed back on claims that the order amounts to an AI moratorium, framing it instead as a jurisdiction fight. States like California, Colorado and Texas have been pushing their own rules targeting bias, discrimination, and kids’ access to AI tools. If the order holds, those laws could be rendered meaningless, giving model developers broad latitude to self-govern.
Sacks warned that without federal preemption, the US risks ending up with “50 different AI models for 50 different states,” making compliance impossible for startups and giving China an edge.
This move mirrors broader deregulation trends. The EU recently rolled out a “digital omnibus” package that loosens AI and privacy rules, including major changes to the GDPR. Europe may not abandon regulation as aggressively as the US, but both are motivated by the same fear: falling behind in the AI arms race.
If this order goes through, American AI companies will be governed mostly by the standards they set for themselves. PR fallout might still curb some excesses, but the overall direction is clear: innovation first, safety later.
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